Course syllabus · Online Self-Paced

PSE Online Self-Paced

Professional Sales Execution Academy · Based on the Dream Reach Achieve sales training curriculum

Delivery and materials

Work through the material at your own pace. Apply the exercises to your own sales process and use the tools to evaluate your progress.

What you’ll learn

1. Strategic product and service positioning

   Connect features and benefits to buyer needs and write a clear value proposition.

2. Sales process design

   Map the current process, define the ideal stages and set checkpoints for each opportunity.

3. Lead qualification and prioritization

   Rank leads against fit, readiness and potential value with the PSE Lead Evaluation Process.

4. Objection handling

   Identify the concern, ask for clarity and practice a structured response.

5. Performance goals and execution planning

   Translate sales targets into activity goals and a practical action plan.

6. Sales metrics and productivity

   Calculate conversion ratios and use them to spot bottlenecks.

7. Client engagement scripts

   Prepare introductions, follow-ups, meetings and client presentations.

8. Sales simulation and call evaluation

   Practice realistic conversations and evaluate delivery using the PSE Call Evaluation Tool.

9. Performance scorecards

   Track weekly activity and outcomes and use a scorecard to prepare for performance conversations.

10. Continuous improvement and reviews

    Run weekly and monthly reviews and adjust the process using results.

Course price · CAD $795