Course syllabus · Live Virtual
PSE Live Virtual
Professional Sales Execution Academy · Based on the Dream Reach Achieve sales training curriculum
Delivery and materials
Participate online in live instruction, discussion and practice. Bring examples from your own pipeline to apply the tools. Scheduling and access are coordinated after enrollment.
What you’ll learn
- Strategic product and service positioning
Connect features and benefits to buyer needs and write a clear value proposition.
- Sales process design
Map the current process, define the ideal stages and set checkpoints for each opportunity.
- Lead qualification and prioritization
Rank leads against fit, readiness and potential value with the PSE Lead Evaluation Process.
- Objection handling
Identify the concern, ask for clarity and practice a structured response.
- Performance goals and execution planning
Translate sales targets into activity goals and a practical action plan.
- Sales metrics and productivity
Calculate conversion ratios and use them to spot bottlenecks.
- Client engagement scripts
Prepare introductions, follow-ups, meetings and client presentations.
- Sales simulation and call evaluation
Practice realistic conversations and evaluate delivery using the PSE Call Evaluation Tool.
- Performance scorecards
Track weekly activity and outcomes and use a scorecard to prepare for performance conversations.
- Continuous improvement and reviews
Run weekly and monthly reviews and adjust the process using results.
Course price · CAD $1,895