Course syllabus · Live In Person
PSE Live In Person
Professional Sales Execution Academy · Based on the Dream Reach Achieve sales training curriculum
Delivery and materials
Three days of instructor-led training. Bring your current sales process and a real opportunity to work on during the exercises. Scheduling is coordinated after enrollment.
What you’ll learn
- Strategic product and service positioning
Connect features and benefits to buyer needs and write a clear value proposition.
- Sales process design
Map the current process, define the ideal stages and set checkpoints for each opportunity.
- Lead qualification and prioritization
Rank leads against fit, readiness and potential value with the PSE Lead Evaluation Process.
- Objection handling
Identify the concern, ask for clarity and practice a structured response.
- Performance goals and execution planning
Translate sales targets into activity goals and a practical action plan.
- Sales metrics and productivity
Calculate conversion ratios and use them to spot bottlenecks.
- Client engagement scripts
Prepare introductions, follow-ups, meetings and client presentations.
- Sales simulation and call evaluation
Practice realistic conversations and evaluate delivery using the PSE Call Evaluation Tool.
- Performance scorecards
Track weekly activity and outcomes and use a scorecard to prepare for performance conversations.
- Continuous improvement and reviews
Run weekly and monthly reviews and adjust the process using results.
Course price · CAD $3,595